Customer Value Management

Customer Value Management

Maximise long-term profitability by building strong relationships and delivering exceptional client satisfaction.

Awarding Body Pearson BTEC
Duration 60 GLH
Qualification ID L/508/0597
Study Mode DISTANCE
Credit 15
Stage 5
Accreditation Full

START DATE

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Credential
Summary

The core focus of this credential is to equip learners with an in-depth understanding of customer value management. As businesses operate in increasingly dynamic environments, mastering these concepts is crucial for maintaining a competitive edge and driving sustainable growth. Participants will explore both theoretical frameworks and practical applications relevant to this field.

Throughout the programme, students will engage with contemporary case studies to analyse how organisations apply principles of customer value management to overcome industry challenges. The curriculum highlights the importance of adaptability, critical thinking and evidence-based decision-making. This knowledge empowers learners to implement effective solutions that align with overarching business objectives.

Course
Structure

Customer Value Management consists of:

Short Course

Credential Topics

Learning Outcome: 1
The customer value proposition
Level 5 - Credits
Learning Outcome: 1
Models of value creation
Level 5 - Credits
Learning Outcome: 2
Customer relationship management strategies
Level 5 - Credits
Learning Outcome: 2
Customer lifetime value
Level 5 - Credits
Learning Outcome: 3
Service quality models
Level 5 - Credits
Learning Outcome: 3
Customer loyalty programmes
Level 5 - Credits
Learning Outcome: 4
Developing a customer value management strategy
Level 5 - Credits
Learning Outcome: 4
Measuring customer value outcomes
Level 5 - Credits

Assessments

Assignment 1: covering Learning Outcomes 1 and 2
Pass / Merit / Distinction Credits
Assignment 2: covering Learning Outcomes 3 and 4
Pass / Merit / Distinction Credits

Entry
Requirements

To ensure that all learners can fully engage with and benefit from this advanced programme, candidates must meet specific criteria:

— A completed Level 3 qualification or an equivalent professional certification.
— Relevant managerial or administrative experience in a foundational business role.
— Proficiency in the English language to a standard equivalent to IELTS 6.0.
— A demonstrable interest in the specific field of customer value management.

Learning Outcomes

Learners will gain the ability to differentiate between various models of customer value management across different organisational contexts. They will develop the practical capability to design and implement tailored strategic plans that address specific business needs.

By the end of the module, students will know how to apply adaptive strategies to improve operational efficiency, workforce motivation and product quality. They will also understand the ethical constraints that influence corporate policies and internal workplace frameworks.

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